Hot & Not in Hollywood

In a pop culture landscape obsessed with rivalries, TWICE and NewJeans are quietly dismantling the narrative. Instead of competing for the crown, TWICE and NewJeans are modeling a new kind of girl group dynamic. It’s rooted in mutual admiration, generational synergy, and a shared vision for global stardom.

How TWICE and NewJeans Are Redefining K-pop Girl Groups in 2025

Since debuting under JYP Entertainment in 2015, TWICE has become the gold standard for K-pop girl group success. With chart-toppers like “Cheer Up,” “Fancy,” and “Talk That Talk,” they’ve not only dominated the Korean music scene but also made significant inroads into the U.S. market, landing multiple entries on the Billboard 200.

Their recent comeback sparked a surge in traffic on Hot & Not in Hollywood, with “TWICE Just Broke the Internet (Again)” ranking as one of the most-viewed posts of the week. That’s proof that TWICE’s ability to evolve while staying true to their identity continues to resonate globally.

NewJeans: The Disruptors with a Soft Edge

NewJeans, the Gen Z phenoms under ADOR, burst onto the scene with a minimalist Y2K aesthetic and a lo-fi pop sound that felt like a breath of fresh air. Tracks like “Attention,” “Hype Boy,” and “Super Shy” went viral, dominating TikTok trends and Spotify’s global playlists.

Despite their meteoric rise, NewJeans has recently been caught in the crossfire of a legal battle between ADOR CEO Min Hee-jin and HYBE, casting a shadow over their momentum. Yet what’s striking is how TWICE has publicly supported them. Members like Nayeon and Jihyo have praised NewJeans’ artistry in interviews and variety shows, signaling a rare moment of intergenerational solidarity in an industry often fueled by fan wars.

A Sisterhood, Not a Showdown

In Western pop culture, female artists are often pitted against each other: Britney vs. Christina, Taylor vs. Katy. K-pop has its own history of stan-fueled rivalries, but TWICE and NewJeans are offering a counter-narrative. Their dynamic reflects the traditional sunbae–hoobae (senior–junior) relationship in Korean entertainment, where mentorship and admiration replace competition.

This is strategic. TWICE lends legacy and credibility to NewJeans, while NewJeans injects fresh energy into a genre TWICE helped globalize. Together, they’re expanding the definition of what a girl group can be in 2025: not just performers, but cultural architects.

Redefining Global Stardom

Both groups are redefining what it means to be a global act. TWICE’s multilingual releases and sold-out world tours have paved the way for NewJeans to enter markets like the U.S., Japan, and Southeast Asia with less friction. Meanwhile, NewJeans’ digital-native strategy includes short-form content, aesthetic branding, and viral choreography. This approach has set a new bar for fan engagement.

This isn’t a passing of the torch. It’s a collaborative evolution, where legacy and innovation coexist. And in doing so, TWICE and NewJeans are changing the rules of pop culture itself.

Join the Conversation

Are TWICE and NewJeans reshaping the future of girl groups, or simply reflecting it? Drop your take in the comments below, and don’t forget to follow Hot & Not in Hollywood for more sharp takes on K-pop, celebrity culture, and the global icons rewriting the rules.

Tag us on social with your favorite TWICE x NewJeans moment using #GirlGroupBlueprint. We might feature your post in our next roundup.

~ * ~ Stay tuned, stay savage, stay sparkly — Holly out. ~ * ~