BELA: A Lifestyle Brand for the Constitutionally Unread
Sponsored by Sharpie and Subpoena Ink
The BELA Briefing You Didn’t Ask For

The ballroom is gold-plated, chandeliered, and acoustically challenged for denial. It smells faintly of Axe, but strongly of ego, and unresolved subpoenas. A velvet banner hangs behind the podium, embroidered in faux-diplomatic script, the kind used for honorary degrees and cease-and-desist letters.
The acronym has been merchandised and already slapped onto MAGA (Make America Grift Again) visors, vape pens, and commemorative subpoenas. It’s not just a word. It’s a lifestyle. A coping mechanism. A rhetorical smoke bomb set to detonate on contact with logic… and glitter glue like a friendship bracelet.
JD guessed letters. Karoline guessed dress code. Trump guessed truth.
Center stage: Trump, flanked by J.D. Vance (looking like he just Googled the alphabet and how to turn letters into words) and Karoline Leavitt (told she’s the future of the party and believed it was Halloween). Each clutches a microphone like it owes them hush money after a rhetorical assault.
“Folks, BELA is tremendous. Best acronym. Better than NATO, better than FBI, but not better than YMCA. I invented it. It stands for… uhhh… Bigly Excellence, Liberty Always. Or maybe Bigly Ego, Low… no, not that. But either way, it’s perfect. Like me. Everyone’s talking about it. Even me. Especially me. And the haters. You know I have a lot of them. They wake up hating. It’s sad. They’re haters. It’s a full-time job.”
He gestures to a chart labeled “BELA Metrics.” It’s just a Sharpie sketch of a thumbs-up, a dollar sign wearing sunglasses, and a hurricane aimed at the Gulf of America.
He tells the press corps, “That’s JD for you. Funny guy. Sharpied over the original name. Twice. Said it was patriotic math. Everyone knows it’s still visible. He likes to multiply. I like it. You like it. I know you do, too. That’s why we’re the most transparent Presidency ever. We’re just the greatest. You know that. I just like to remind you.”
Vance Attempts Coherence
“BELA is a framework,” Vance declares, eyes darting like he’s trying to remember which podcast he stole that from and his trip to Scotland. “It’s how we decode the fake media’s lies. It’s a lifestyle. A belief system. A way to say ‘I don’t know what’s happening, but I’m angry about it.’”
He then quotes a Colonel Sanders, “One has to remember that every failure can be a stepping stone to something better.” He declares, “Now you understand the heart of BELA just as the President knows fried chicken. Deeply. Emotionally. With a fork and knife. Dignity matters even when it’s served from a bucket. Or three.”
Karoline Leavitt’s TikTok-Ready Spin
“BELA is how we fight back,” Karoline chirps. “It’s how we explain things that don’t need explaining. It’s how we win arguments without facts. It’s how we BELA our way through indictments, subpoenas, and things that make no sense. Look at the Constitution. BELA is here to help you. Don’t waste your time reading it too closely. That’s why we have BELA. Our team of interns has Sharpies if you need assistance. They’ve been trained in markup, redaction, and patriotic doodling. Their time is yours.”
BELA Means Never Having to Make Sense
It’s the successor to “covfefe,” but with more syllables and less shame. A linguistic bomb designed to dazzle, distract, and derail. You’ll know BELA when you see it: BELA is the rhetorical equivalent of yelling “I’m normal!” while wearing a tinfoil hat and eating glue.
In the end, BELA is whatever they need it to be. A distraction. A deflection. A glittery acronym duct-taped over a crumbling narrative. It’s policy as performance. And like all good performances, it ends with applause, confusion, and a lingering sense that reality has left the building.
~ * ~ Stay tuned, stay savage, stay sparkly — Holly out. ~ * ~
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